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Naomi Stolow: Lives to travel. Loves wildlife - especially snouts and paws. Supplies wildlife photography to the Zoological Society of London, London Zoo and Estee Lauder Companies. Very bad sense of humour - but I find it funny (sometimes). A seal in my past life - blubbery, always lounging around looking for the perfect place to snooze and never quite finding it but very graceful underwater. Passionately believes that all children should be in education! |
CV: Motivated with a personal passion for brand excellence and prosperity.
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AVEDA, Estee Lauder Companies
www.aveda.co.uk
AVEDA: Online Manager - June 2007 to present
DARPHIN and BUMBLE & BUMBLE
Overall responsibility for the AVEDA website - ecommerce and brand
Developing the Aveda brand online marketing strategy, to maximize online sales across all ecommerce platforms
Working closely with the marketing team to increase brand awareness online.
Creating specific marketing initiatives to achieve sales targets
Briefing and managing monthly site refreshes
Development of ECRM programme and segmentation of database based on behaviour
Responsibility for salon e-commission and referral system
Working closely with all brand, internal and corporate departments: technical, finance, customer care centre and warehouse fulfillment teams to provide a clear understanding of online marketing programmes and all other key issues.
Responsible for online budget P&L, ensuring growth of sales figures
Management of the Internet Assistant and interns
Business analysis and reporting
Analysis of sales, site performance, email campaigns and internal and external marketing programmes and utilisation of learnings to further improve the online strategy
Ongoing analysis of key business metrics including classification and key item sales, site traffic, conversion analysis, registered user growth and behaviour, search campaigns, site content and email marketing programmes and performance.
Ongoing reporting and analysis of salon e-commission and referrals earned via the website
Email marketing
Development of email communications plan to opt in database by segmentation and promotional strategies to maxamise sales
Marketing and new business ideas
Developing online advertising strategy for brand awareness via partnerships
Implementing new business initiatives with outside companies to increase sales and traffic to the website
Working with brand marketing team and offline partners to direct and implement both online and offline initiatives
Investigating new opportunities and new initiatives to drive brand awareness and online sales
Significant achievements
Sole responsibility for setting up and successfully launching the ecommerce facility in October 2007 in time and within budget
Launched salon e-commission and referral system on the website and continuing to educate salon partners in how the Aveda website works for them and not against them
Launching online loyalty points reward system
Direct reports
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The British Museum
www.thebritishmuseum.ac.uk
The British Museum: Web Designer – Learning & Information - February 2007 to June 2007
Design of templates for new site – launched June 2007
Integration of site to new content manager
Providing design advice to web team
Development, navigation and advice to the museum on best practice design
Integrating new content and information
Responsible for all content and updating on the live site
Designing and uploading of in-museum web screens
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Molton Brown
www.moltonbrown.co.uk
Molton Brown: Direct Marketing Manager (overall management of the website and ecommerce) - May 2001 to February 2007
Overall management of the Molton Brown web site, ensuring a consistent brand message and customer satisfaction
Managing payment providers, dispatch companies, web development and IT teams Implementing new features and benefits
Three times responsible for integrating new dispatch companies used for fulfillment and ensuring excellent presentation of orders Set up new in-house call centre with phonesales sites
Added new currencies Supporting other departments with online activities
Responsible for setting up a new home shopping service in the US Written a proposal for setting up homeshopping in Australia and SE Asia
Integrating marketing activities on and off line – design and implementation of email campaigns and printed materials
Three times total redesign of the web site Set up the intranet site for international markets
Strong brand guardian and input into corporate guidelines
Initially customer support and technical help before the addition of in-house call centre.
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BusinessTraveller Magazine
www.businesstraveller.Com BusinessTraveller Magazine: Senior Web Designer - March 2001 to May 2001
Completed the development and design of the Business Traveller web siteWorked closely with the senior developerResponsible for the front end and back office content
Worked on online flight and hotel booking pages
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BUPA
www.bupa.co.uk
www.bupahospitals.co.uk BUPA: Interactive Multimedia Designer - May 2000 to March 2001
Designed and developed pages across the complex BUPA web sites
Maintained consistency of design and functionality to ensure corporate brand identity
Maintained includes, style sheets and downloadable fact sheets
Designed banners and advertisements for online marketing
Created the BUPA nursing recruitment site from concept to completion
Listened to clients needs and wishes and designed interfaces accordingly
Integrated the vacancy database and application process for nurses
Coded the site with help of developers
Designed and developed TV pages for a pirate project with NTL
Redesigned the BUPA international web site
Design and development work on the online health insurance engine incorporating complex conversation engines and sensitive medical data
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Significant freelance work
Kenneth Turner
The Kenneth Turner web site Kenneth Turner: Site Design & Build - May 2002
Designed and built transactional web site for luxury florist
Implemented ecommerce facility and online booking forms
Royal & SunAlliance
www.royalsunalliance.com
www.royalsunalliance.co.uk
Clarity New Media: Web Designer and HTML coder - January 2000 to March 2000
Web design
HTML coding
Royal & SunAlliance learning portal development.
Brainstorming ideas and making layouts for presentation
Railtrack
www.railtrack.co.uk
Railtrack Station of the Year Clarity New Media: Web Designer and HTML coder - January 2000 to March 2000
Web design
HTML coding
Budding Scribes
www.buddingscribes.co.uk
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QUALIFICATIONS & TRAINING
Arts Foundation - Distinction
BA (Hons) Fine Art - Upper Second
MFTD Teaching Diploma - Merit
CSC: Internet and Web Technologies
Institute of Direct Marketing - Essentials of Direct and Interactive Marketing
Media Training - Design and Print Production
Photography - Central Saint Martins, London
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PERSONAL INTEREST
I love to travel and have backpacked in most continents although there's always more...
I love photography and often create web sites of my journeys.
I recently travelled to India with Estee Lauder Companies to photograph a number of projects.
I am supplying ZSL / London Zoo with my wildlife photographs
I grow my own vegetables and flowers. Tomatoes are yummmmm!
I have a big love of natural history. Meeting Sir David Attenborough recently inspired me to pursue my interests in this area and embark on an Open University science course - Life in the oceans.
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